Before the month of December rolled in, we’d already had Black Friday (that now starts on Tuesday), followed by Small Business Saturday and Cyber Monday. I don’t know about y’all, but, by the time Giving Tuesday came around, I was in a full blown panic. And, to top it off, Giving Tuesday marked the first day of December and the realization that I had twenty-four days to get one million things done before Christmas Day.
For me and countless other retailers, it’s our busiest season. In fact, a great number of businesses make the bulk of their sales in the fourth quarter of the year. It’s a make it or break it time for many small businesses like lil’ ole’ JL PARISH. Then, you add in all those extra things that come with the Christmas Season and, honey-bunny, it’s enough to send Santa straight down to Dallas, Texas with a chill pill for, well, ME!
I thought back upon my Christmas experience as a child. It was the most magical time of the year. I waited and waited and waited for this time to come. Cutting down and decorating the Christmas Tree, delicious homemade candy from the heart, fun holiday inspired programs at school like Wills Point’s White Gift Service, riding through the neighborhood and looking at Christmas lights, our hometown parade, photo with Santa, early morning “Christmas Eve Gift” calls, beautifully wrapped gifts, sweet time with family, Ramelle Sewell’s gingerbread cookies, the arrival of Santa and, most importantly, reflecting upon the actual reason for the season, the birth of Christ. I mean, what’s not to love about this time of the year!
My reflection turned to excitement turned to gratitude turned to a great realization… There’s a little more wonderment associated with Christmas when you’re a child because it’s mostly being done for you. Someone was cutting down that tree (my Dad) and decorating that tree (my Mom) and buying those gifts and wrapping those gifts (my Mom and Dad) and getting you ready for that parade (my Mom) and making that candy (my Mom) and the list goes on and on. Christmas, in a sense, is work. It’s stress and strain IF we allow it to be. But, the great news is that we actually have a choice.
So, on that day, I chose not to stress out. At Christmas, really, all the things that I noted are elective. They’re not necessities. You can pick and choose what you want to partake in. But, the one thing, the most important to remember is this… Beyond all the gifts and parties and decorations and Santa, we must remember and celebrate and be in gratitude for- Christ. He wasn’t like little “Saint West,” you know, Kim and Kanye’s new baby. There was no first class hospital or black car service for the mother to be driven to her destination in order to deliver the King of Kings. There was no paparazzi or “push present” for Mary. There was no glitz or glamour, just a sweet little baby, in a manger, that we would one day call King of Kings. Now, if that doesn’t reset your Christmas Clock, I don’t know what will.
In the rush and push of this season, take a moment to reflect and be grateful of all things Christmas, most importantly, this seasons namesake, Christ. You know, Justin Timberlake brought “sexy back.” So, surely we can bring “wonderment back” to Christmas this year.